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Turf is more than a commodity – creating and selling value through marketing Training Outcomes: Describe the importance of marketing Formulate how marketing sells value not price Discuss how to conduct practical market research and create value Summarise how to create value through market positioning, competitive advantage and branding. Describe how to sell value through by using the four P’s of marketing (price, place, promotion and product) Register Interest Irrigation Turf Production Systems Quality Systems in the Turf Industry Staff Management Cost of Production Marketing

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